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Employers consistently report that students who come unprepared for interviews are eliminated from the
applicant pool because they know little or nothing about the organization to which they are applying.
Research is a key component to your successful job/internship search. If you do your homework, you can
talk more intelligently about how your skills and experiences will fit the organization. You will also be able
to tailor your resume and cover letter to the specific positions for which you are applying. Finally, research
will help you as the applicant determine if the position and company fit your skills, values and goals.
Employer Research Checklist
Organization’s national and local reputation, awards, other recognition, etc.
Any recent news stories about the organization
Size of firm and industry
How the organization is funded
Stock prices (if relevant)
Growth, decline or recent changes in structure or products
Philosophy/Goals Mission, vision, philosophy of the organization
Biographical information on the CEO or managers including education, background, salaries
Organization structure, training programs, typical career paths
Employer’s review or evaluation process
Where Can I Find This Information?
Specific company’s website
Social media (including company pages on LinkedIn)
Chambers of commerce
Trade journals, business magazines
Business Source Premier (available through CSS Library)
Number of plants, stores, outlets, employees
Complete product line or service
Geographic locations and location of corporate headquarters
Parent or subsidiary company information
When and how the organization was established
Job Search Handbook